SONIA RYKIEL

London, United Kingdom

Sonia Rykiel

Client: Sonia Rekiel

Size: 400 sq m / 4, 305 sq ft

Status: Completed / 2008

Collaborators: Mark Alford Project managers, Goodman Hichens contractors
Photographers: 
Ed Reeve

London, United Kingdom

The renowned fashion house Sonia Rykiel sought an intimate flagship boutique in London, tasking Zachary Pulman Design Studio to evolve the elegant aesthetic of its international stores while crafting a design uniquely suited to London. The vision called for luxurious oak finishes, deep noir carpets, and minimalist white walls, exuding sophistication and aligning with the brand's avant-garde identity. The design also required a discreet private entrance for high-profile clientele.

Concept Design Details Supervision    

The Brief

The studio reimagined Sonia Rykiel’s signature style by blending cutting-edge technology—UV-bonded glass, plasma screens, and LED fixtures—with timeless elegance, including acid-etched panels, brushed steel, and reworked classic furniture. The chic minimalism contrasted beautifully with the Grade II listed facade, enhanced through an inspired interplay of color and lighting. This seamless fusion of innovation and tradition delivered a sophisticated space, uniquely tailored to London’s iconic style.

The Design