Who We Are
At Zachary Pulman Design Studio, we are more than designers—we are partners in transformation, reshaping spaces and brands to reflect each client’s unique values and vision. Our mission goes beyond aesthetics; we create award-winning, immersive environments that inspire, engage, and seamlessly integrate brand experience and interior design with strategic insight.
This philosophy defines us, shaping every client interaction and guiding each project. It ensures our story and purpose are woven into everything we create, delivering work that resonates across platforms and leaves a lasting impact.
Zachary Pulman
Zachary Pulman is an award-winning visionary designer who views every environment as a canvas for connection and creativity. Since founding his studio in 2007, he has approached each project with a unique blend of imagination and precision, transforming spaces into immersive experiences that go beyond function.
For Zachary, design is about evoking emotion and sparking interaction, creating places where people can play, dream, and engage in meaningful ways. His bold, innovative approach turns ordinary spaces into extraordinary stories waiting to unfold.
What We Do
Specialising in immersive brand experiences, we design vibrant, interactive environments that bring people together through shared moments. From entertainment venues and experiential retail spaces to hospitality-driven concepts, our focus is on crafting dynamic settings that inspire connection, engagement, and a sense of discovery.
Guided by the values of design integrity, creativity, and innovation, each project reflects our commitment to creating meaningful interactions. We believe design is a catalyst for connection, transforming spaces into destinations that leave a lasting impression. At ZPDS, we don’t just design spaces, we shape transformative experiences
Strategy
Strategy Workshops
Interactive sessions designed to align teams and clarify goals.
Includes: Brainstorming, collaborative planning, identifying brand opportunities, and setting strategic directions with stakeholders.
Qualitative Research
Research focused on understanding behaviors, motivations, and emotions.
Includes: Interviews, focus groups, and open-ended surveys to gain deep insights into consumer perspectives.
Demographic Insights
Analysis of population characteristics relevant to the brand.
Includes: Age, gender, income, education, and lifestyle data to target and tailor strategies effectively.
Competitor Landscape Analysis
Evaluation of the competitive environment in the market.
Includes: Studying competitors' strengths, weaknesses, market positioning, product offerings, and consumer perception.
Trend Reporting
Identifying and analyzing emerging patterns in the industry or market.
Includes: Tracking cultural, technological, and consumer trends to inform strategic decisions and keep the brand ahead of the curve.
Concept Development
Creation of innovative ideas that bring the brand’s vision to life.
Includes: Drafting preliminary designs, prototypes, or branding narratives that reflect brand identity and values.
Consumer Engagement Strategies
Techniques to foster meaningful interactions between the brand and its audience.
Includes: Campaign planning, loyalty programs, social media strategies, and event activations to enhance brand relationships.
Strategic Positioning
Defining how the brand is perceived in the marketplace.
Includes: Crafting a unique value proposition, messaging, and differentiation to appeal to target audiences.
Architecture
Strategic Briefing
Establishing clear goals and requirements for the project before design begins.
Includes: Identifying client objectives, project constraints, user needs, and overall vision to guide the design process.
Master Planning
Comprehensive planning for large-scale or multi-phase projects.
Includes: Site analysis, layout planning, zoning strategies, infrastructure considerations, and long-term development frameworks.
Concept & Detailed Design
Development of creative ideas into tangible, detailed plans for construction or execution.
Includes: Conceptual sketches, material selection, detailed layouts, 3D renderings, and refining designs for functionality and feasibility.
Technical Working Drawings
Precise documents used for construction and implementation.
Includes: Detailed architectural, structural, and engineering drawings specifying dimensions, materials, and techniques.
Planning Applications
Securing permissions required for construction from local authorities.
Includes: Preparing and submitting documents, site plans, environmental reports, and other required information to meet regulatory standards.
Statutory Authority Consultations
Engaging with regulatory bodies to ensure compliance with laws and guidelines.
Includes: Meetings with planning, building, and environmental authorities to align the project with zoning laws, safety codes, and other regulations.
Specifications
Detailed documentation of materials, finishes, and standards for construction.
Includes: Listing required materials, installation methods, performance standards, and quality expectations for contractors and suppliers.
Tender Coordination
Managing the process of selecting contractors or suppliers for the project.
Includes: Preparing tender documents, evaluating bids, facilitating contractor interviews, and ensuring compliance with the project brief.
Implementation
Overseeing the execution of the project from start to finish.
Includes: Supervising construction, managing timelines and budgets, resolving on-site issues, and ensuring the final build aligns with the design intent.
Interior Design
Strategic Briefing
A foundational step to establish the project’s scope, objectives, and design direction.
Includes: Client discussions to understand goals, project constraints, branding requirements, functional needs, and user experience aspirations.
Landlord Packs
Documentation provided to landlords for approval of interior design proposals.
Includes: Floor plans, material boards, brand imagery, technical specifications, and compliance details aligned with tenancy agreements.
Master Planning
Overall spatial layout planning for large interior spaces or multi-use facilities.
Includes: Organizing zones, circulation paths, key functionalities, and defining how spaces interact to maximize efficiency and user experience.
Concept & Detailed Design
Transforming creative ideas into actionable design plans.
Includes: Conceptual layouts, color palettes, mood boards, furniture and fixture selection, and developing detailed interior plans, including finishes and materials.
Technical Working Drawings
Precise and detailed documents required for execution by contractors.
Includes: Construction-ready plans with specifications for joinery, lighting, electrical layouts, HVAC placement, and custom furniture details.
Planning Applications
Ensuring the interior design complies with local regulatory requirements.
Includes: Submitting drawings, materials, and reports to obtain permits for modifications or construction, particularly for protected or listed buildings.
Statutory Authority Consultations
Collaboration with local authorities to ensure the project adheres to regulations.
Includes: Liaising with fire safety officers, health and safety regulators, building inspectors, and zoning authorities.
Specifications
Comprehensive documentation detailing design requirements.
Includes: Material selections, finishes, lighting fixtures, furniture, hardware, and performance standards to ensure quality and consistency.
Tender Coordination
Managing the process of selecting contractors or vendors for the interior project.
Includes: Preparing tender documents, evaluating bids, answering contractor queries, and ensuring alignment with the design intent and budget.
Implementation
Overseeing the physical execution of the design project.
Includes: Site supervision, ensuring adherence to design, managing timelines and budgets, addressing on-site issues, and conducting quality checks during and after completion.
Branding
Brand Strategy
Establishing the foundation and direction for a brand's identity and communication.
Includes: Researching market position, audience personas, competitive analysis, brand mission, vision, values, and creating a long-term plan to differentiate and grow the brand.
Brand Identity
The visual and emotional representation of the brand.
Includes: Designing logos, color palettes, typography, and imagery that collectively define the look and feel of the brand, ensuring consistency across touchpoints.
Naming
Crafting a memorable, meaningful, and relevant name for a brand or product.
Includes: Generating, refining, and testing names for legal availability, cultural relevance, and alignment with brand strategy.
Copywriting
Developing written content that embodies the brand voice and messaging.
Includes: Taglines, mission statements, product descriptions, website content, advertising copy, and any text-based communication.
Visualization
Translating the brand’s identity into compelling visual assets.
Includes: Creating illustrations, infographics, presentations, motion graphics, and other materials that support storytelling and brand recognition
Signage & Environmental Design
Extending branding into physical spaces to guide and engage audiences.
Includes: Designing signage, wayfinding systems, storefront graphics, and branded elements for offices, retail stores, or event spaces.
Print & Packaging
Tangible expressions of the brand in physical materials.
Includes: Creating brochures, business cards, posters, product packaging, and any print material that reinforces the brand image.
Website & Digital
The brand's online presence and digital user experience.
Includes: Designing websites, creating social media graphics, developing apps, and implementing UX/UI strategies for cohesive digital branding
The Team
Our team is a dynamic collective of designers, architects, and creatives driven by a shared passion for innovation and excellence. Combining diverse expertise in architecture, interiors, brand experience, and experiential design, we transform bold ideas into award-winning spaces that are as functional as they are inspiring.
Through a harmonious blend of creativity and precision, we ensure every project leaves a lasting and meaningful impact.
Delfina Herren
Architect
Justin S. Li
Architectural Designer
Erick Setoguchi
Architect & Interior Designer
Monika Sowa
Interior Designer
Jandro Vázquez Dopico
Interior Architect & Designer
Apisha Appulingam
Interior Designer
Tobi Agunbiade
Interior Designer
Jessica Murray
Marketing Manager
Werner Silvestri
Architect & Master Planner
Ales Kernjak
Brand Experience & Retail
Prof. Holger Jacobs
Branding & Creative Director