CIFONELLI RESIDENCE
London, United Kingdom
Cifonelli Residence Store
London, United Kingdom
Cifonelli, in collaboration with AK Brand Experience, tasked us with designing an elevated retail environment that transcends the traditional store format. Drawing on the brand’s rich heritage and the district’s historical significance, the space was to embody the refined tastes of the Cifonelli gentleman.
The aim was to create an inviting, home-like ambiance where customers could relax, discover, and immerse themselves in a uniquely luxurious experience.
Concept Design Details Supervision
The Brief
The resulting space is a modern reinterpretation of a Georgian interior, featuring fireplaces, original cornicing, and curated artisanal details. Each room transitions seamlessly, showcasing ready-to-wear collections ranging from casual to formal, creating a private yet exploratory experience. Masculine yet decadent, the ready-to-wear areas are complemented by a bespoke staircase that leads to private tailoring rooms and the tailor’s workshop, embodying understated elegance.
While elements such as a whiskey and cigar lounge and an Italian bassaltina shower were conceptualized but not realized, the design remains rooted in the global traveler’s lifestyle, artfully blending functionality, artistry, and luxury to deliver an unparalleled retail experience.
