SWINGERS WEST END
London, United Kingdom
Swingers West End
Client: Institute of Competitive Socialising
Size: 2,221 sq m / 23,907 sq ft
Status: Complete
Collaborators: CDS Tiles, Domus, Lumaglass, Vicalvi, Havwoods, Into Lighting, WFC – Contractor
Photographer: Ed Reeve and Swingers
London, United Kingdom
After the success of Swingers City, The Institute of Competitive Socialising invited us to design a second crazy golf venue, this time capturing the nostalgic charm of the 1920s English Riviera. The vision was to evoke the faded glamour of seaside holidays, reimagined for a modern audience, in the heart of London’s bustling West End.
Concept Design Details Supervision
The Brief
At Swingers West End, guests enter through a cleverly disguised shopfront, styled to resemble a modest seaside store, which opens into a vibrant and immersive space. A show-stopping 28-metre bar takes centre stage within a grand bandstand, setting a lively tone for the venue. Alongside, a series of modern beach hut-inspired food stands offer a unique visual twist, crafted in a 2D style that creates the illusion of depth—a nod to axonometric drawings.
The 1920s aesthetic is reinterpreted with contemporary flair, enabling seasonal updates at minimal cost, ensuring the experience remains fresh and adaptable as the venue evolves.
The Design
Swingers West End Wins at the International Property Awards & FAB Awards!
We’re delighted to share that Swingers West End has been named Best Leisure Interior in the United Kingdom at the International Property Awards 2020-2021, as well as taking home GOLD at the FAB Awards 2020 for Retail Environment / Interior Design!
These prestigious accolades celebrate our dedication to crafting immersive, beautifully designed spaces where crazy golf meets world-class hospitality. While Swingers City reimagined a 1920s English country golf club, Swingers West End takes crazy golf back to its seaside roots, channeling the faded glamour of the 1920s English Riviera with a bold, playful edge.
A huge thank you to our design team, the Institute of Competitive Socialising, and everyone who brings the Swingers experience to life.
