POP GOLF

London, United Kingdom

Pop Golf

Branding Design: Smith & Devil, London, United Kingdom

London, United Kingdom

Client: Pop Golf, UK

The Pop Golf identity celebrates the synergy of music and play, transforming crazy golf into a vibrant, pop-culture-infused experience. Rooted in the dynamic world of 21st-century pop music, the brand reimagines the traditional leisure activity with a focus on energy, creativity, and shareability.

Inspired by contemporary pop aesthetics, we developed a cohesive visual language that merges bold colors, playful typography, and music-video-inspired design elements. Each feature, from curated playlists to themed interiors, connects back to the brand’s core narrative—celebrating the ever-evolving world of music.

From the signage to the digital presence, every touchpoint is purpose-built for social sharing, ensuring a memorable and engaging experience. The venue design, created in collaboration with Cod Steaks and Realise Productions, integrates challenging gameplay with immersive backdrops, offering an Insta-ready, TikTok-perfect playground for all.

Whether it’s the curated music or the bespoke themed courses, Pop Golf is an unforgettable experience where fun, music, and play intersect seamlessly.

Branding

Project Description