GRIPOIX JEWELRY

Gripoix, a storied French jewelry manufacturer with roots in the Art Nouveau era, tasked us with redefining its identity, evolving it into a standalone brand. Inspired by their traditional process of pouring molten glass into intricate linear frameworks, our design centers around a dynamic pattern of “drop” shapes, with select counters accented in vibrant color to reflect this artisanal heritage.

The project encompassed a new logo, print communications, elegant packaging, and a sophisticated website—melding tradition with modernity to honor Gripoix’s legacy while positioning it for a contemporary audience.

Branding