ECLECTIC RESTAURANT

Eclectic is a striking Parisian restaurant located in the Beaugrenelle district of the 15th arrondissement, an area defined by its architectural diversity and iconic 1960s brutalist concrete structures. The identity, crafted by Mind Design, draws inspiration from two contrasting visual movements of the 1960s: the geometric precision of structured forms and the fluidity of organic shapes.

This duality is reflected in the design through a structured grid of straight lines that unexpectedly give way to free-flowing, fluid forms. The interplay of hard and soft creates a dynamic aesthetic, perfectly encapsulating the eclectic spirit of the restaurant and its surroundings.

The result is a brand identity that harmonises bold contrasts, mirroring the cultural and architectural energy of its location.

Branding