WHITES KAFD
Riyadh, Saudi Arabia
Whites Financial District / KAFD
Client: Global Health & Beauty Co.
Size: 464 sq m / 5,000 sq ft
Status: Concept
Riyadh, Saudi Arabia
In collaboration with AK Brand Experience, the task was to design a futuristic beauty and lifestyle store for a luxury pharmacy brand situated in Riyadh’ Financial District. The concept needed to emphasize "wellbeing and inner and outer beauty," integrating elements such as a beauty hall, beauty services, a florist, and a nutrition bar.
The objective was to reposition the brand as a dynamic "lifestyle magazine," evolving like a gallery to maintain its competitive edge through 2030 and beyond. The concept also sought to engage the local beauty community and attract a new demographic, transforming the brand into a premier beauty and lifestyle destination.
Concept Design Details
The Brief
Drawing inspiration from leading fashion and lifestyle concept stores like Merci Paris, Dover Street Market, and Corso Como, the design envisioned a distinctive and innovative environment. The store layout and aesthetics were curated to blur the lines between retail and experiential lifestyle spaces, fostering deeper connections with the beauty community.
The design emphasized fluidity, adaptability, and a gallery-like transformation to keep the space fresh and engaging, creating an interactive platform that aligns with the brand's forward-looking vision.
