WHITES IRQAH
Riyadh, Saudi Arabia
Whites Irqah
Client: Global Health & Beauty Co.
Size: 865 sq m / 9,310 sq ft
Status: Concept
Riyadh, Saudi Arabia
In collaboration with AK Brand Experience, we were tasked with designing a futuristic beauty and lifestyle store for a luxury pharmacy brand based in Saudi Arabia’s Financial District. The goal was to create a space that pushes the boundaries of beauty and wellness, combining lifestyle offerings with health and self-care services, and to transform the customer experience into a seamless, engaging journey.
The project also aimed to position the brand as a leader in the beauty and lifestyle sector, attracting global collaborations and setting new standards in retail.
Concept
The Brief
Inspired by the sinuous shapes of the desert winds, the architecture of the store features flowing forms and uses rammed earth material for the external structure, connecting the building to its earthy surroundings. The design integrates digital experiences with interactive displays and personalized services that enhance customer engagement.
Inside, the store blends beauty, wellness, and social engagement, offering spaces for discovery, self-care, and connection. The store is set to become a benchmark in health and beauty retail, reflecting an innovative approach while fostering a strong community presence.