SNAKE & DAGGER
AIRSTREAM
London, United Kingdom
Snake & Dagger
Client: Snake & Dagger
Size: 25 sq m / 269 sq ft
Status: Completed / 2016
Collaborators: Into lighting, Mega LED, Flos Lighting, D & A Blinder, Penelope James Carpets, Alfies
Photographers: Matt Holyoak
London, United Kingdom
Snake & Dagger approached Zachary Pulman Design Studio to create a unique showroom for their luxury denim collection. The brief called for an unconventional, mobile space with a modern, masculine design that contrasted the vintage aesthetic of an airstream trailer. The interior needed to be moody and contemporary, while the exterior retained a retro shine, providing a striking balance.
Concept Design Details Supervision
The Brief
The studio transformed the airstream into a sophisticated showcase with dark, atmospheric interiors featuring Bolon flooring and Flos magnetic lighting, which allowed flexibility for transport.
A standout Beehive light by Marc de Groot provided a bold focal point against the deep blue theme. The retro-modern aesthetic perfectly complemented Snake & Dagger’s brand ethos, creating a memorable mobile showroom now touring through London and beyond.