NIKE POP UP
Nike Pop Up
Client: Nike
Size: various sq m / sq ft
Status: Completed
Collaborators: Packhorse Limited, Charlie Thomas, Nokia
Photographer: Ed Reeve
Nike sought a unique and adaptable medium to market its limited-edition products, aiming to create a memorable and flexible retail experience. The goal was to design a structure that could appear in unexpected locations, such as rooftops, forests, and beaches, while maintaining durability and ease of assembly.
Concept Design Details Supervision
The Brief
Zachary Pulman Design Studio developed an award-winning mobile kit in collaboration with Spaced Out. The ‘pop-up’ booth was fabricated in lightweight yet robust customised cases, drawing inspiration from aviation design for functionality and aesthetics.
The innovative approach allowed the booths to seamlessly integrate into diverse environments, earning recognition as the Most Innovative Retail Concept.
