SET PALERMO

Buenos Aires, Argentina

Set Palermo

Status: Development

Size: 1, 2 and 3 bedroom apartments

Buenos Aires, Argentina

Zachary Pulman Design Studio was commissioned to create an Airbnb-focused residential project in the vibrant district of Palermo Soho, Buenos Aires. The aim is to blend contemporary design with authentic Argentine character, fostering a sense of community through spaces enriched by the craftsmanship of local artisans.

The project prioritises flexibility, luxury, and a hospitality-driven experience that caters to the needs of modern travellers.

Concept Design Details

The Brief

The development features 1 to 3 bedroom apartments designed with adaptable layouts to maximise guest capacity. The ground floor offers a coffee and lunch room alongside a coworking area, where guests can enjoy daily breakfast delivery and unlimited access to workspaces. Thoughtfully tailored for today’s digital nomads, each apartment includes amenities such as electronic locks, luggage and electric bike storage, and laundry facilities.

Each unit provides boutique hotel comforts—luxurious linens, fully equipped bathrooms, and chic, stylish interiors that ensure an “Instagrammable” appeal. Positioned in the heart of Palermo Soho, the design places guests near local landmarks, enhancing their immersive experience in one of Buenos Aires’ most iconic neighbourhoods.

The Design