AAYA

London, United Kingdom

AAYA

London, United Kingdom

Client:  Gary Yau

Size: 550 sq m / 5,920 sq ft

Status: Complete

AAYA was conceived to redefine Japanese dining in London’s vibrant Soho, offering an experience where food is presented as a rare, valuable commodity. The concept focused on elevating food presentation within a thoughtfully crafted space, seamlessly aligned with the eclectic energy of Brewer Street.

Concept Design Details Supervision

The Brief

The design of AAYA uses ambient, patterned lighting and authentic Japanese materials to create a layered, immersive dining experience. The layout features an upstairs cocktail bar and dining area, while the downstairs serves as the heart of the space, with a striking sushi counter as the focal point.

The aesthetic blends polished, luxurious finishes that elevate the experience, earning praise from critics who’ve described it as "lavish," "posh," and "slick."

The Design