BELLE ÉPOQUE PATISSERIE
United Kingdom
Belle Époque Patisserie
United Kingdom
CI Design: Holger Jacobs, Mind Design
Belle Époque is a French patisserie on Upper Street, London, where artistry and indulgence intertwine. Inspired by the English Art Nouveau master Aubrey Beardsley, the identity showcases intricate patterns paired with striking photography, allowing the brand's visual storytelling to shine.
A minimalist logo ensures focus remains on the captivating graphics, while the typography bridges the elegance of Art Nouveau with the expressive spirit of the 1960s Hippie movement. Alongside branding essentials—print, web, packaging, and signage—we developed a distinctive photo concept, seamlessly tying the patisserie’s products to its unique visual identity.
The result is a design that celebrates tradition, creativity, and the delicious artistry of Belle Époque.
Branding
