Nike was looking for a new medium through which it could market its limited edition products. Zachary Pulman Design Studio developed a mobile kit that could be easily assembled as a ‘pop-up’ booth, popping up in unexpected locations such as rooftops, woods and beaches. Fabricated in customised lightweight and robust cases, which drew inspiration from the world of aviation, the design won an award for the Most Innovative Retail Concept in 2001.

Client: Nike
Size: Various
Year: 2001
Budget: Undisclosed
Design Team: Zachary Pulman, Juliet Quintero & Ranbir Lal
Collaborators: Packhorse Limited, Charlie Thomas, Nokia
Photographer: Ed Reeve


Sign up for quarterly updates...

You have Successfully Subscribed!

Pin It on Pinterest