The Place London

A former gallery in London’s Marylebone was the chosen site for avant-garde fashion designer Alice Archer’s flagship boutique. Both Alice and her mentor Simon Burstein (of Browns and Sonia Rykiel fame) contributed actively to the entire decision process.

Known for her striking patterns and intricate embroidery, the design team took a practical and minimalist approach to the store concept enabling all focus to be directed towards the clothing.
Zachary Pulman Design Studio took cues from the stylistic choices of Alice Archer’s collections, such as the modern techniques she adopts for her embroidery work and her interest in repurposing well-loved pieces of material and vintage items.

The sustainability of the project also played a role in the décor, for instance the, newly ebonised, central display case was a former old science lab display cabinet. As a counterpoint to the minimalism of the architectural space itself, the design team selected soft furnishings and vintage glass shop fixtures in which to add depth and interest to the scheme. Whilst clever lighting solutions like the bespoke, defuse LED shelving fixtures serve multiple purposes – to highlight the clients products, as well as illuminating and captivating the eye – they also work as a device to integrate two separate sections of an otherwise awkward
 architectural space.

Client: Simon Burstein
Size: 200 sq.m
Status: October 2015
Budget: Undisclosed
Design Team: Yu Ling Huang
Collaborators: Atrium, Modus, The New Workshop, The Rug Company
PhotographerJosh Pulman

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