The Place London
A former gallery in London’s Marylebone, ZPD set out to re-imagine the space as the new flagship boutique for fledgling avant-garde fashion brand Alice Archer.
Known for her striking patterns and intricate embroidery, the design team took a modern, practical, minimalist approach to the concept. The clothes the true focal point for the space.
ZPD took cues from the stylistic choices of Alice Archer’s collections – she uses modern techniques for the embroidery process – and working closely with client and Alice Archer’s mentor Simon Burstein (of Browns and Sonia Rykiel fame) – we looked to the sustainability of the project. Intelligently and carefully repurposing vintage pieces and material. An old science lab display cabinet, newly ebonised, vintage glass shop fixtures reimagined as the central display case.
As a counterpoint to the minimalism of the architectural space itself, the design team utilised soft furnishings adding depth and interest to the scheme. Whilst clever lighting solutions like the bespoke, defuse LED shelving fixtures serve multiple purposes – to highlight the clients products, as well as illuminating and drawing the eye – they also work as a device to integrate two separate sections of an awkward
Client: Simon Burstein
Size: 200 sq.m
Status: October 2015
Design Team: Yu Ling Huang
Collaborators: Atrium, Modus, The New Workshop, The Rug Company
Photographer: Josh Pulman