Target Media moved into the architecturally significant building by Derwent London, with it’s piano black, brushed steel and concrete facade. Zachary Pulman Design was approached by Target Media to turn their reception area into an impressive greeting point.
The compact and uninteresting area services 4 floors and over 200 staff. Conscious of the limitations of this key transitional space, ZPD sought to create a greater sense of volume focusing on breaking the plains which limited the room.
Mirrored walls; ceiling painted, scalloped sections, folding from horizontal to vertical and single diffuse light-box, create a sense of light, space, and continuity. The use of natural materials alludes to the transience of the space.
A continuous seam of wood flows throughout, along the floor, framing the ceiling, and forming the reception desk and seating for waiting guests.
Liquid metal was used to form what was London’s largest tv frame. Fully interchangeable coloured LED lighting was used to allow the richly modern interim space to be tuned to reflect a clients brand, for client pitches and reception events take place.
Client: Target Media
Size: 2150 sq.m
Status: October 2013
Design Team: Yu Ling Huang
Collaborators: Brush Planes, Glass design, Popple Projects, AKA, Mosa, Barasol & Vitra
Photographer: Josh Pulman