Zachary Pulman was approached by The Institute of Competitive Socialising to develop the design concept for their new venture, Swingers – an 18 hole, crazy golf venue in the heart of the City.
Hot off the success of their groundbreaking series of pop-ups, we undertook the ambitious brief – transform a derelict, cavernous, subterranean space, a stones throw from London’s iconic Gherkin, into a whimsical interpretation of the “heyday of golf”.
Drawing much of their inspiration from the 20’s and 30’s, architect Mike Morris and the rest of the design team focused on innovative ways to marry elements of the traditional Clubhouse with more modern, contemporary elements.
With a deliberately eccentric combination of recognisable architectural features as references – from picket fences to Corinthian columns, Zachary Pulman Design Studio successfully created a bright, vibrant and contemporary scheme.
The team also worked closely with the food purveyors and venue sponsors to carefully incorporate their brand identities into the design, largely through our choice of colour and treatment of space.
Read reviews and features on Swingers here.
Client: Institute of Competitive Socialising
Size: 1600 sqm
Status: May 2016
Design Team: Michael Morris, Zachary Pulman, Jenny Chen, & Yu Ling Huang
Collaborators: Into Lighting, WFC contractors, Manresa, Blue Planet Consulting, Superglue, Abstruct, Consulting, Salix, Shift media, Thames Building Control, Rhss LTD
Photographers: Josh Pulman, Paul Winch-Furness