A corner stone on the Fashion landscape, our Studio had the great pleasure of creating Sonia Rykiel’s intimate Flagship London Boutique.
The brief from the Fashion House’ saw our International design team evolve the elegant language of its other stores into a luxurious feel unique to London – Oak finishes, deep noir carpets, and chic minimalist white walls.
Our reimagining of the brands signature style saw us fuse avant garde design with technology – UV bonded glass, Plasma Screens, Acid Etched Panels, Stainless Brushed Steel and LED fixtures – together with a reworking of the classic furniture and fixtures creating a sense of sophistication and weightlessness.
This chic minimalism deliberately contrasts and compliments the Grade II listed facade, enhanced by the inspired combination of colour and lighting – the boutique referencing the European Chic of other Great Fashion Capitals like Paris & Milan, only with that London Look.
The studio also designed a more intimate, and contemporary Private Entrance to the boutique for those high profile attendees who require the utmost discretion – we wish we could share it with you, but we are sworn to secrecy!
Client: Sonia Rykiel
Design Team: Jannet Masquer and Zachary Pulman
Collaborators: Mark Alford Project managers, Goodman Hichens contractors
Photographers: Ed Reeve