With a view to placing sustainability at the forefront of the fit out process, Puma asked ZPD to develop the interior design of their stores to create the most environmentally friendly retail spaces on the planet. Shops where sporting events could take place and where the focus was squarely on the footwear.
Our concept was ingenious, utilising the old shops materials to build the new store. Each additional build uses as little material as technically possible. The end result was an extremely light weight component system that could be assembled like lego with instant and dramatic change. Tall. Low. Solid. Perforated. Everything is possible.
Additionally benefitting from the complete flexibility, the space can be completely cleared for special events using the environmentally conscious fold & pack system.
The shop fronts themselves are fashioned from high-tech fabrics, shaped into rotating shards that open and close uniformly. Stock is housed within the central recycled storage niches, sales staff no longer disappearing into stock room.
Design Team: Zachary Pulman, Ranbir Lal, Yu Ling Huang