Nike was looking for a new medium within which to market its limited edition products.

We developed a mobile kit, easily assembled, that could be used to set up a shop instantly in unusual locations, winning us an award for the Most Innovative Retail Concept in 2001.

The very definition of Pop-Up! Fabricated in customised lightweight and robust cases which drew inspiration from the world of Aviation.

Launches followed in woods, on roof tops and beaches.

Invitation. By Text. Invitees. Select.

Client: Nike
Size: Various
Year: 2001
Budget: Undisclosed
Design Team: Zachary Pulman, Juliet Quintero & Ranbir Lal
Collaborators: Packhorse Limited, Charlie Thomas, Nokia
Photographer: Chris Tubbs & Ed Reeve


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