Nike was looking for a new medium within which to market its limited edition products.
We developed a mobile kit, easily assembled, that could be used to set up a shop instantly in unusual locations, winning us an award for the Most Innovative Retail Concept in 2001.
The very definition of Pop-Up! Fabricated in customised lightweight and robust cases which drew inspiration from the world of Aviation.
Launches followed in woods, on roof tops and beaches.
Invitation. By Text. Invitees. Select.
Design Team: Zachary Pulman, Juliet Quintero & Ranbir Lal
Collaborators: Packhorse Limited, Charlie Thomas, Nokia
Photographer: Chris Tubbs & Ed Reeve