Nike was looking for a new medium through which it could market its limited edition products. Zachary Pulman Design Studio developed a mobile kit that could be easily assembled as a ‘pop-up’ booth, popping up in unexpected locations such as rooftops, woods and beaches. Fabricated in customised lightweight and robust cases, which drew inspiration from the world of aviation, the design won an award for the Most Innovative Retail Concept in 2001.
Design Team: Zachary Pulman, Juliet Quintero & Ranbir Lal
Collaborators: Packhorse Limited, Charlie Thomas, Nokia
Photographer: Chris Tubbs & Ed Reeve